BOLD Technology

Change sparks opportunity. Empowering travel technology, allows our partners to work collaboratively from anywhere, reducing risk & vulnerability.

Our Divisions

Whether Business or Leisure travel, BOLD's partners will have access to exclusive travel technology that will address pricing, ease and simplicity.

Team Culture

Do you, all day, everyday, without the exception of developing the habit of excellence. Integrity, customer service, and respect to all are part of the deal.

Your Brand Is Our Business

BOLD offers campaign strategies across multiple channels and high-impact customer touch points tailored to your individual business and brand.

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Boldly Authentic

BOLD Travel & Technology was created with our hearts and built with our minds. We assembled the most passionate and experienced team to create a place where customers want to do business and where travel experts love to work.

Our travel experts are entrepreneurs who live and breathe travel. Each brilliant in their field and each with their own specialty.

We harness the power of our superior technology to give our customers the best prices and the most up-to-date information, creating a seamless process from enquiring about a trip to returning home with special memories.

BOLD’s management is driven by a team with decades of experience.  We understand the challenges faced by the travel industry, from independent consultants, to management, to suppliers.

CEO Michelle Bergset is the leading expert and thought-leader in the South African travel industry. She has 25 years’ experience, holding several executive titles during her successful career. Michelle is obsessed with customer service and is an advocate for innovation within the travel industry.


Having travelled the world, Michelle and maintains that the African Bushveld is the best place on earth. Michelle speaks several languages, enjoys reading and has a particular fondness for quad biking.


Our customer is our priority and we have kept that front of mind through all our business planning. We have actively ensured that all BOLD entrepreneurs (ITC’s) pass through a careful selection process so that we can provide customers with an alternative travel choice.


Our combined years of travel experience, spans over 100 years. 

Together, we are BOLD

Attracting  and appreciating the industry’s elite, who are driven by service-excellence. Our independent business partners provide an unparalleled concierge-like travel service with access to superior world-class technology and support. We build business together.

The Time To Be BOLD

The COVID-19 global pandemic fast-tracked the need for change in the travel industry. The time arrived to replace trickle-down economics with a BOLD new business model.

We are specialists in our field, offering an exclusive level of knowledge, facilitated with the latest technology to deliver an unprecedented service level at prices that won’t be beaten. ​

Lets build your business. Together.
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